Influencer marketing is a new-age social media marketing tool that has emerged as a significant driving force in the global digital marketing landscape. This powerful tool is making strides in the digital marketing sphere by empowering brands in extraordinary ways. Influencer marketing enables businesses to establish partnerships with the community of social media influencers for...
Public relations help clients in reaching out to an audience, that is outside their usual sphere of influence, to not only enhance the brand image but also promote its products and services. Teamwork Communications Group is popular in the industry for its recognition as the best PR firm in Delhi. Public relations is a strategic...
Performance Marketing in 2023: Everything You Need to Know Digitalization was the knight in shining armour during the pandemic. Businesses across the globe took a rapid turn against the curve and adapted several online strategies to win the race in chaotic times. Among the many online marketing strategies performance marketing- the art of getting monetary...
How ChatGPT can help businesses unlock their content marketing potential? AI chatbots have become very relevant today as businesses look for ways to improve customer support and engagement with the targeted audience. ChatGPT, a popular AI chatbot nowadays, is being looked upon as a very relevant tool for businesses. We cannot ignore its success as...
Digital marketing tools are the new black of the current era. PPC or Pay Per Click for example gives faster results as compared to SEO. Digitalisation has changed the way brands are competing these days. PPC especially is the best asset one can have in the fast-paced world of digital marketing. There are a number...
Everything is new for startups. No matter how impactful, these companies need to be extra careful and calculative to build their future in the cut-throat competitive market. Credibility among customers becomes an integral part of the business and being new gives you fewer options. So how do you get noticed in a population of billions?...
What according to you is the job of a PR Firm? Are they responsible for only making your image/business/products & services famous? Or are there other branches that help businesses do more than just sustain? Today we will understand the nitty-gritty of a PR firm, its work, importance, and contribution to maintaining relations with the...
Till as early as February, businesses across India were aggressively planning long term strategies for expansion, growth and diversification. Others were looking at ways to find newer consumer bases abroad and making active hiring decisions. However, in a matter of weeks, the situation has changed dramatically with uncertainty and anxiety clouding the economy in the...
When India first encountered the threat of HIV/AIDS in the late 1980s, health experts were highly concerned about the potential of the spread of this deadly virus in a poorly-aware, densely-populated country like India. Doomsday predictors foresaw India to be the next Africa where HIV/AIDS had already assumed epidemic proportions. However, three decades later, a...
The roles that marketing, advertising and public relations play in building a brand image are often intertwined and overlap with each other. So much so, that many people often fail to distinguish between these dimensions or do not realize the different purposes they achieve. However, if you are looking to build a brand image, you...
